Social media have become the most powerful digital tools in the current decade. Since Facebook, Instagram, and other social networks are easy to use, and anyone can sign up for them, they have huge business potential.
On the one hand, there are users, who can connect with other people and brands on a global scale.
On the other hand, these online platforms offer great opportunities for business owners to target their audiences and generate new leads.
In the next few paragraphs, we’re going to discuss some of the most powerful features of social media in SMB-management.
1) Define your goals and plans
When you launch a Facebook business page, you’ll see that you have numerous options at your disposal. From tracking users who have seen your posts, to targeting audiences based on location, gender, social status, and other features, SMB-owners can get a lot from social media.
But when we have so many possibilities at the reach of a hand, there’s always a risk of getting lost among these options. As a result, you might end up playing with those potentially useful features without reaching any success in generating new leads.
Because of that, it’s important to define your business social media plan. It should contain general information about your target audiences, your weekly posting schedule, as well as the end goals of your social media campaigns.
When you have this framework, it will be easier to utilize the potentials of social media to make your business grow.
2) Understand your audience
In the previous paragraph, we’ve mentioned some basic features that define a target audience. In the infographic shared on the WordStream website, there are dozens of additional elements that SMB-owners can rely on when communicating with their potential leads. Features such as the language, the level of education, the relationship status, the job they do, and many others are valuable for every SMB-owner.
Based on the type of products and services you’re going to offer on the market, you’ll define your target audience.
For instance, you can set the age range you’re going to target, together with some other features above relevant for your business, products, and services.
Once you’ve determined these elements, you should also make a list of priorities, in terms of the key social media for your venture. In other words, you shouldn’t equally focus on all social networks. This would be a waste of time and resources. Instead of that, choose one or two social media and run your business campaign there first. If possible and necessary, concentrate on some others in the perspective.
3) Rely on adequate tools
There’s no effective social media campaign for SMBs without the use of adequate tools.
Tracking where your business is mentioned in social media, how your followers interact with your business pages, and who buys your products are only some of the valuable information that can be obtained that way.
For instance, if you’ve decided to focus on Instagram and its users, you should rely on Instagram analytics tools to see how your brand is both received and perceived on this network. The same pattern should be applied to every social network: using the available tools – most of which are free – to prepare adequate content for your target audience, and to control how well it is received.
When it comes to social media tools, today it’s crucial to have effective visual tools at your disposal. Since interactive and up-to-date visuals are extremely powerful in catching the eye of the online audience, SMB-owners should prepare and publish infographics, stats, original images, and other attractive visuals.
4) Avoid excessive posting
If you embrace an aggressive online campaign on social media, you’ll expose your business to the risk of excessive posting. In other words, publishing too many posts on a daily level might be tiring for your followers and potential clients.
To avoid being too aggressive in this sense, SMB-owners need to bring a scheduling plan.
If your business doesn’t depend on daily news and affairs, you can plan to publish one post per day. It’s not forbidden to publish more than two posts per day, but it’s recommended that they don’t deal with the same subject. For instance, one post can focus on some general trends in your industry, while others should communicate messages related to your brand.
5) Merging social media with other channels
Your business will look more serious if you implement a comprehensive online digital strategy. As the design professionals from a Houston-based digital agency break it down, merging social media with other digital channels will yield more benefits for your business. In line with that, you need to launch a visually attractive but practical website, together with a business blog. Creating and sharing your original content that will speak in favor of your business and analyze the current affairs in your industry will add to your overall business presence on the Web.
Also, if you want to produce your own streaming content, think about launching a YouTube channel that will be connected with your social media business pages and your website. All these segments of a digital business campaign will help your business steadily grow its online presence.
SMB-owners usually run their business on a shoestring budget. That’s why they should focus on free business options, such as social media pages, as much as possible. Still, it’s necessary to use these features in a planned and focused way, to avoid wasting your energy and scattering your attention. Business owners who constantly analyze their target audiences, use analytics tools, and apply a comprehensive approach to social media, websites, and other digital channels are more likely to successfully run their ventures. We hope that the tips above will help you become such an entrepreneur.
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Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.