Search engine optimisation (SEO)is a significant factor if one wants more traffic on their website. Search engines are now being used more than ever, with almost 3.5 billion Google searches a day. Every website present online will be searched by these search engines, and the most relevant website will be provided to the users. These websites are ranked by SEO, and several factors affect their ranking.

Google’s web crawlers are used to find different informational web pages and add them to the search index in an organised manner. These crawlers jump from pages to pages with links that are present in them. These webpages are then ranked according to relevance, quality of content, backlinks and use of keywords. 

When someone asks a question on Google, out of billions of websites, the SERP will contain only those pages matching words from the query. These are known as keywords. Here are a few tips that can help improve website traffic through search engine optimisation in Melbourne.

Organised content

Recently Google announced that they had created a technology called “passages.” This new technology ranks individual sections of a page rather than the whole page. Keeping a web page organised will help Google in ranking separate subheadings.

Proper use of title, headings and subheadings helps search engines determine what a web page is about. Using keywords in the subheadings and the meta description will also help in SEO. Having a good web design with a clean format page will allow users to read the information properly. Using relevant keywords in the headers will increase the SERP, and there will be a higher chance of someone clicking on the website. 

Optimisation for portable devices

In recent years, the use of mobile phones has increased even more than computers or laptops. More than half of Google searches are done on mobile phones. If a website is not optimised for mobile phones, it loses rank in the SERP and eventually loses traffic.

A mobile-friendly website will have more users compared to non-mobile-friendly websites. Each web page needs to be designed in such a way that when it’s opened on a mobile, it’s easy to use. Users will be able to visit the website from anywhere when they are on their phones.

 Faster loading pages

Slow-loading web pages will always have less traffic compared to fast loading pages. When a website takes more than 2 seconds to load, there will be a high chance of the user leaving the site before it opens. This will affect the rank of the website on SERP.

To improve the loading speed of a website, enabling compression, optimising images and reducing the number of redirects could be done. A web age having simple HTML code will load faster than other codes. A faster loading website will have more web traffic and a better rank on SERP.

Not deviating from the subject 

Trying not to deviate too much from the main topic will also be an improvement in search engine optimisation. Having case-related content that is informative and useful will have a higher rank. If the page title is about one thing and the context in it another, even the users will get disappointed. 

It’s also essential to keep updating content on a web page. Adding or removing content from the page relating to the keyword will also help improve the rank in SERP. Not updating a website for a long time will eventually lose traffic as people won’t find the information relevant.

Inbound, internal and outbound links

Inbound links are those links on other websites for our website. They’re like means of transport to our website from other websites. Having many inbound links is good for SEO and will improve web traffic. 

Outbound links are those links that send the user away to other websites from one website. Having too many links will also lower the rank in SERP. Users will use these outbound links to leave your website and move onto the other website. These outbound links should usually be added at the end of a page. Make sure that the links used are not broken.

Internal links are those links that connect pages on a domain. Having internal links will be beneficial because users will be able to visit all the pages on a website. This will help improve the traffic of all the pages and increase rank in SERP.

Using infographics

Infographics combine graphic visualisation and written information. These infographics will improve websites rank and will also help users to understand any information better. These infographics can be either stationary or moving. Moving infographics needs to be well optimised so they do not slow the web page’s loading speed.

Promote sharing on social media

The SEO ranking of a website will improve when shared on social media. More than 3.5 billion people use social media and this number is increasing every day. It will also be a means of reaching out to more people, which will increase the traffic. Add social shares icons on the side or the bottom of the page, which will make it easier to share. 

Having more content

It’s important to have information in depth when required. Research has shown that pages with over 2000 words are seen more often in the top 10 SERPs than pages with less content. The content has to be suitable, and it should not be stretched. Having more content allows having more internal links present on the website, which will improve SEO.

Conclusion

SEO has helped in building proper means of answers for queries online. Without search engine optimisation in Melbourne, everyone would have to look for websites themselves, and nothing would be organised. New factors are being added, and old factors are being removed every day that will affect the rank of a page. Keeping up to date with these factors will be useful for keeping the website more relevant and higher in traffic.