Author: Jenny

In the world of robust business competition and fight for the customer base – the term ‘customer engagement’ or ‘customer experience’ pops up every single time. With more price ranges and migration costs marginalized, ‘customer satisfaction’ is the determining factor for any business. Looking at the sheer size of the loyal customer base of Apple and Starbucks, we can safely assume that they do things differently from others. The answer lies in customer engagement – they have focused their b2b business ideas metrics more into what their customer wants. According to independent research, nine out of ten Americans are willing…

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Setting up an eCommerce site for your business is a wise decision, but generating desirable sales is a milestone. The concept of running an eCommerce business is changing, and the giants in the market are leveraging the power of AI to automate and improve their business performance and grow their customer base. Artificial Intelligence has been around a while now and it keeps developing. As it enters the eCommerce industry, AI transforms the way people find the products they need online. It has also brought improvements in communication and the sales process. This post describes some of the methods you…

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Bitcoin – the most popular cryptocurrency. Many people back off when they hear about Bitcoin because they hear that “it is a volatile commodity which investors should avoid” before it collapses. But there is so much in the cryptocurrency world that skeptical people know little or nothing about. I would like to introduce Bitcoin as a gamechanger in the business industry, and you will learn why every investor should have a keen eye on this invaluable product and solution. As a business owner, you would be interested to know that Bitcoin brings a change in the way we do business.…

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