Setting up an eCommerce site for your business is a wise decision, but generating desirable sales is a milestone.
The concept of running an eCommerce business is changing, and the giants in the market are leveraging the power of AI to automate and improve their business performance and grow their customer base.
Artificial Intelligence has been around a while now and it keeps developing. As it enters the eCommerce industry, AI transforms the way people find the products they need online.
It has also brought improvements in communication and the sales process. This post describes some of the methods you can use AI to automate your eCommerce sales like the industry giants.
1. The Use of Chatbots for Customer Service
Most times, people would want to talk to sales representatives before deciding on the product they would buy. AI can also be combined with a virtual and digital currency that would be much easier to track.
ECommerce websites that receive numerous concurrent customers would need to employ thousands of customer care representatives to help the customer decide on the products to purchase.
When there are only a few sales agents online, the queue is usually long, and many customers will abandon the process or postpone their purchase.
With the help of simulated intelligence, you can automate customer care services, improve performance, and provide relevant information without the need to employ many workers.
Chatbots can initiate conversations with customers on your eCommerce store – including those using your eCommerce mobile app. The bot can also wait for customers to ask a question, then it will guide the customer through the buying process.
The chatbot not only retrieves the information a customer needs faster than human sales agents, but they also help the customer to choose from available products within their budget range.
You can configure your chatbot to ask the customer questions to determine their purchase power so that your product recommendations remain relevant.
The bot can also collect contact information so that you can follow up with your customers to upsell or close a deal.
2. Using AI to Deliver Desirable Search Results
When a customer lands on your site, the first thing they would do is search. But the way they search is different from how you do it. As the store owner, you know the relevant categories and you know the right keywords to bring up the results.
For instance, you can type in the search box “17 inch HP monitor” to find the appropriate display for your desktop.
But a customer may search for “I want a display for my computer,” which would bring zero results. When they discover the product they need does not appear on a search, customers abandon the site. And that goes for up to 72% of eCommerce stores.
Artificial Intelligence transforms eCommerce search results to be more customer-friendly and relevant. AI processes information like a normal human being.
It then digs through your products to find those that meet your customer’s description. The improved search results imply a higher number of sales on your site.
3. Voice and Visual Assistance
Who does not know about Siri and Google Assistant? The voice services on your Apple and Android devices can help you to get anything you want by simple voice command.
AI can also recognize images, and with reverse search, you can find related images or physically identical ones on the internet using services like Google and Tineye.
When it comes to eCommerce, voice assistance should help your customers search for products without typing anything on your eCommerce store. Without reproducing the information, you can check out the performance of voice searches.
Image search is a service you can use to enable customers to find the appropriate products they need when they cannot describe it or find the proper category on your website.
Neiman Marcus is an example of an eCommerce store that employs the power of AI reverse image searches to help customers to shop for the products they need.
4. Gather and Simplify Customer Information
We know that data is a very crucial aspect of marketing.
When reaching out to your prospects, you need information about their shopping trends to help you determine what type of products they prefer, their best shopping seasons, and other relevant information that can boost your business interactions.
Domo is a business solution based on AI to help you connect your business with customers and data.
The system helps to manage your business dashboard with actionable insights.
All the information you need about your customers – including data from Facebook, Shopify, and other eCommerce building platforms – is right there.
Use the data as you wish to scale your business with the right customers.
5. Inventory Price Assortment
So you have created a robust system to manage your customers and deliver the best experience in shopping. But how do you keep your customers?
Many online shoppers like comparing prices from various vendors and distributors before making their purchase decisions.
When two people are selling the same product with every configuration matching but a different price, buyers would want to buy from the cheaper option.
This scenario assumes both sellers have the same reputation in their eCommerce business. As a business, this should worry you a bit. But it is easier to solve than you think.
With Artificial Intelligence, you can create an assortment solution to take care of product prices. Apart from shipping fees, you would need to compare the prices between all (or most of) your competitors.
Design a pricing rule that will compel customers to buy from you.
But managing all the products on your eCommerce site and updating it regularly would need lots of time and effort. AI can read everything and update your inventory within a fraction of a second to avoid inconveniencing the customers.
As an eCommerce business owner, you always look forward to making more sales each day to sustain your business and make a profit.
Artificial Intelligence has helped many business industries to grow, and it can transform your eCommerce experience to grow your brand.
AI not only solves the customer needs but also improves your performance and relevance in the business. And these five methods are only a few out of unlimited possibilities.
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About the author
Jenny is a passionate writer & guest blogger. Writing helps her to improve her knowledge, skills & understanding about her industry.
She loves to educate her audience about SEO techniques and white label link building via her writing skills. Apart from writing, she loves traveling & photography.