Businesses are offering several features and add-on services to enhance customer services. Modern-day consumers demand personalized and quality services.
There are several factors that attract consumers towards a particular product and service. Some factors such as advertising, marketing, packaging, delivery, product quality, etc. play a vital role in the product journey.
The eCommerce market is booming with budding and experienced marketers. It is tricky to make a niche presence among the clutter.
Based on the nature of the product, you can work on different factors. However, with the eCommerce market packaging and delivery hold an elite significance in the eyes of the consumers.
Customers prefer good quality and appealing products with timely delivery.
Discussed here are some aspects that highlight importance of packaging and delivery for an online business-
- Improved customer relationships
Customers are the core of your business. It is a wise move to have good relations and understanding with the core. A long-lasting and friendly relationship between the brand and customers has a positive influence on the overall brand identity.
Packaging plays a vital role in this aspect. Consumers are less likely to pick a dull or boring product. This is one of the reasons marketers pick bright colors for packaging.
You may have a versatile audience this means that you need products in varied sizes so that they can make purchases as per their convenience.
Imagine a new pack of chips is getting launched on the eCommerce market. The packet is in dull grey and in a boring font. Customers are less likely to pick this pack over a bright and shiny packet of chips.
Packaging can help you to redirect with your customers and also connect with them. There are different ways and appeals through which you can approach your customers.
- Brand value
The process of packaging appears to be an easy process. However, in reality it is a tough and time-consuming process. Several factors are to be considered while designing such as how will consumers perceive it, a light package can easily get soiled, it shouldn’t get affected due to weather changes, and many more.
Simultaneously, a majority of the audience dislikes complex packages. Searching answers to all these factors can help you to design the right package and add to the brand value.
The brand value has the power to enhance the brand identity and image among customers. Marketers give due importance to brand value and it helps them create a good impression.
Would you prefer to eat a lesser known pack of chips or a popular wholesale snacks food that are easily available online?
Most likely the latter as it is easily available online.
- Brand Identity and Impression
First impressions last longer than you could even imagine. A good-looking product is likely to be picked more often than the others. If you are venturing into a new market/industry, make sure that your product is well-presented and packaged.
A poor packaging may reflect on the customer’s first experience with your product. This will also help you to transform a potential customer into a loyal customer.
Present your brand with an exceptional identity such that it stands out of the clutter. Make sure that the team mentions all the necessary product information on the package. Strategize the brand’s approach for good packaging and create a good impression in the online market.
- Pick the right logistics and delivery alternatives
Failure to provide timely delivery to your customers is likely to ruin your reputation in their eyes. This is not a good note to build a long-lasting relationship with your customers.
Approach a good logistics company to avoid this situation. A reliable, experienced, and advanced logistics firm can ensure proper inventory and delivery.
Once you successfully choose the right logistics firm you are likely to offer quick shipment & delivery of fresh food products to your customers.
Simultaneously, offer dual delivery options to your customers. This way, they can choose the best option as per their convenience. Self-pick up and doorstep delivery are the most essential delivery options to offer to your online customers.
- Delivery charges
Your customers are likely to be less keen to pay additional delivery costs. There are always different ways to lure them to order online. Offer regular discounts on online orders.
Offering coupons and promo codes during celebrations or occasions can also encourage them to place an order. Occasionally, you can also offer free delivery if a customer orders above a certain bill amount.
At times, do not shun away to offer free delivery to your customers. Make sure that you weigh your options based on your position in the market or the market scenario.
Initially, offering free delivery to customers is the best way to win hearts and improve sales.
- Tracking services
Leaving a customer completely clueless for days is likely to disappoint them. Skip this disappointment and inform them about their product status. Share tracking details with them once their order is placed.
This will help them to know when to expect their order. Customers don’t have to call you time and again to know when they will receive their order.
Customers can monitor their delivery status. In case, they don’t receive delivery on the expected time and day, they can easily get in touch with you.
Wrapping Up
It is important to consider all the parameters involved in the product journey. However, some of these parameters need additional attention than the rest. Packaging and delivery belong to this category.
Streamlining these two primary parameters helps you to save a lot of resources including costs. They can help you to earn more revenue and open new business market opportunities. Reach out to good companies to reduce your packaging and delivery costs.
