In the past few years, the content marketing world has gone through many shifts and video marketing has taken the front seat. The reason behind the increasing popularity of videos is their versatility to connect and engage the brand with the target audience. Marketers consider video marketing to be one of the most effective ways because of high ROI it can generate through several digital channels. Not only videos help the brands to educate the people about the particular business, but they also establish a unique identity for them.
Video production is not a big deal as anyone with internet access and a laptop can create a video within an hour. Today, most of the businesses are harnessing the power of video marketing to increase their audience reach, engagement level, and conversion rate.
Video marketing, by offering countless perks, helps the companies in several ways to boost their brand globally. Let’s talk about those ways by defining it first:
What Is Video Marketing?
Video marketing is defined as using engaging videos to market a brand on digital channels to connect, engage, and convert customers. It has completely transformed the way brands connect with customers and sell their products.
1. Videos Help to Reach Your Target Audience
Social media has a pool of abundance of users and videos have the potential to be shared by those users. With the combination of appealing images and sound, videos can do everything to approach your prospects and nothing is impossible with videos. This is the reason, that all the widely used platforms like Facebook, LinkedIn, and YouTube, etc., videos seem to be the dominating. Businesses also get the opportunity to reach their prospective customers by posting a customer-focused video, that aims to highlight their pain points.
2. Videos Help to Increase Brand Awareness
Another reason video is an ideal tool for making a brand shine, is its ability to increase the brand’s exposure by 52%. Businesses can create and viral their videos that highlight their people, accomplishments, cultural values, celebrations, and more. Remember that people are not interested in knowing your business and their things at all. You need to attract your customers by sharing your brand’s videos related to solve their problems. In this way, you can increase the visibility of your brand by leaps and bounds.
3. Videos Drive Enormous Traffic
It is a saying that “an image speaks a thousand words”. With that saying, videos can deliver the messages billions and trillions of times faster than texting and imaging. To drive large organic traffic, a website needs to reduce its bounce rate. A convincing video incredibly captures the attention of visitors and make them stay on your web pages. This way the bounce rate of the website eventually decreases and the value of the website increases in Google’s perspective. Hence, Video marketing is a great source of driving visitors towards your website.
4. Videos Help to Amplify Your Conversion Rate
Trust is the foremost thing to convert your traffic into leads. Although all businesses have distinct motives, boosting their sales cycle is the most common goal of each one. This goal can be achieved by fostering trust in customers, especially if you are a startup brand struggling to boost your sales cycle. Videos can do this by providing useful information regarding the products and services that a brand offers. Moreover, quality videos work efficiently to engage the users and increase their spending time on a website, and also induce a sense of trust in them. By putting on encouraging “call-to-action” at the end of video, brands can further improve their conversion process. The bottom line here is that, including videos in a brand marketing strategy, is an effective way to create a high level of user-engagement.
5. Video Encourage Even the Busiest Customers
Not only videos are great for learning purpose, but also, they are easy to digest. In today’s hectic life, no one has the time to read lengthy paragraphs to dive deep into the products and services. Today’s customers want to feel the products before ordering them. Video is the answer to this problem as it can showcase your whole business, and its offerings within just a minute. While producing videos, make sure it is not only visually appealing but also audio pleasing too. This way, your brand can get double power to take advantage that videos offer to a business.
6. Video Attracts Smartphone Users
In today’s smartphone dominated era, every seven out of ten people have their smartphone, and access over the internet. The number of smartphone users is growing rapidly with no sign of coming slow. People love to watch videos of their choice on social media platforms. These include entertaining videos, Vlogs, educational videos, food recipes, comedy shows, and the list goes on. With that in mind, videos are the most powerful medium to reach and acquire those audiences and boost your brand globally.
7. Videos are The Ultimate Way to Build Trust
A plain text doesn’t help in convincing the users to buy from you. Videos do this work easily by elaborating on even the most complex business ideas, products, and services. Not only videos showcase a brand effectively, but they also help to build a long-lasting relationship with them. Provoking a quick emotional sense in customers is the major fact for millions of YouTube channels to win a massive audience.
8. Videos Offers Massive ROI to Your Business
In the over-crowded business world, where every brand is struggling to acquire a huge audience, the value of video marketing is undeniable. Video marketing is not only fun but also the best way to connect with your target audience and offer immense profits. When used appropriately, video marketing is a money-making tool that offers a huge return on investment to your business. However, it costs considerably, but surely pay off after some time.
Now you have got the reasons that stress upon the usefulness of videos in business, the next step is creating a video for your brand. For this, you need to put the relevant and engaging content in your video and make it easy to consume. The quality of the video should never be compromised to get its true results. In case, you need assistance in making a powerful video, get in touch with an expert video production agency.
Increase Your User-Engagement with the Best Video Production Company
Your brand needs an unbeatable video to stay ahead of the curve. If you are not an expert in creating videos by own, connect with any well-known video production company like Genius videos. Such a company will assist you in delivering top-notch animated videos that will breathe life to your brand.
Stay competitive to keep happy customers!