Visuals are a demonstrated method in present times to grab the eye of the audience. There will be no surprise to know that 80% of social media marketers use visual content for their marketing efforts.
In 2020, there has been a great influence on visual marketing like never before. New marketing strategies are pulling in more and more audiences. The present marketing environment is conquered by various visuals, such as videos, images, gifs, memes, etc.
But it is important to understand what the main visual marketing strategies for 2020 are? Get a piece of good knowledge on the focal points before generating a brand marketing campaign.
10 Best Visual Content Marketing Strategies for 2021
It is necessary to develop a solid short-term plan and keep an eye on where you are heading towards in the long term. Nobody can make a 100% prediction of what the future of marketing will look like.
However, using the below listed visual marketing strategies, you will make the best for 2020 and in the coming years.
More Video Content
Videos always remain one of the most persuasive mediums to draw more customers towards your brand. Videos have gained popularity through all social media channels, whether Twitter, Instagram, or LinkedIn.
Videos remain highly popular in 2020, and by 2022 it is predicted to generate as much as 82% of online website traffic.
Infographics let you explain and present intricate statistical information to your audience in a clear way. You can easily convert your boring details into engaging content by simply adding colors, animations, and shapes. This is informative, as well as a powerful tool that is suitable for social media and blogs.
Top-notch Customer Experience
Embracing visuals on your website or social media accounts helps to catch the eyes of the audience. Also, it helps to improve customer engagement. The videos will help the customers to gain a personalized experience of your product at your eCommerce store. This, in turn, will make them come back again and again during the next shopping session to your online store.
Celebrate Brand’s Precious Moments with Audience
You can even celebrate your brand’s big moments with your audience. Share some of your proud moments such as awards, certifications, celebrity meetings, or new clients; this will make the audience engage with your brands.
By celebrating the big moments of your brand, you are supporting visual storytelling with the audience. This, as a result, will help to spread the word of mouth marketing for your brand.
Mobile Responsive as Top Priority
It is a prerequisite to survive the competition by choosing a mobile-responsive visual marketing strategy. In the digital era, it is necessary that your visual commerce platform has to be mobile-responsive.
Being mobile responsive should be a top priority for your brand, and its success as nowadays, more purchases are made via mobile phones. Create visuals that suit enough to different mobile screens. Make shopping a simple and easy affair for your customers.
Shoppable Visual Content
Turn your brand’s content or user-generated content from social media into Shoppable galleries using a social commerce platform. This will help you generate revenue from the visual content and empower your visual marketing strategies.
With these visual marketing platforms’ support, create the trending shoppable posts and bridge the gap between discovery and purchase. You can easily boost your sales and conversions by using video content on your product’s website or social channels.
Let the Product Hotshot Its Capacity
One of the incredible things about visual media is that it can generate product demand among shoppers. This is possible by letting the consumers imagine uncommon uses of the product that can easily work out the real problems.
Even better, your consumers can present user-generated content like videos and photos that gives a way to resolve real-life problems. Also, it shows the creative way of using your product.
Make Use of Announcements
You can leverage the opportunity of announcing new websites, new products, new product upgrades, and new website designs. However, you need to ensure that your announcements are easy to understand, engaging, short, and shareable.
Customers Real Stories
Customers’ attention is always the focal point for every brand or business. They are always the center of attraction for your brand journey. It leaves a solid impact on audiences when past customers share their real stories with your product.
What you can do is incorporate their brand experience videos or images of real stories on your website’s homepage or the product page. This is a great strategy in building a trustworthy brand image.
Add Testimonials Videos
Let your customers gain a voice by including reviews and video testimonials on your website or other social channels. The shoppers can either create the video themselves in which they share their experience with the product.
Besides, you can also invite them to participate in video creation on your website or social channels. They will be thrilled to be a part of your company either way and thus become proactive ambassadors on behalf of your business.
Now it’s time for you to begin planning for your 2021 marketing strategy. Make a clear plan of your goals for the New Year and how you will achieve all your objectives. The simple basis of a visual marketing strategy is to understand the needs of your clients.
Also, it would help if you communicated with them consistently and in a clear way. Therefore if you are wondering about establishing a solid relationship with your audience, then focus on customer-centric content.