As the world is evolving, young and talented individuals are coming up with fresh business ideas. Everyone is participating in the race of making money by flourishing their businesses more and more. An ideal way of doing so is through marketing. The marketing team of every enterprise plays a crucial role in connecting the business with its potential customers. The key to having successful marketing campaigns is through effective advertisements.
Advertisement is vital to every business. It helps in drawing the attention of the right kind of audience. Clients are connected with the business on a personal level. Above all, positive ads increase sales and help the business make money, grow, and succeed. Designing these smart ads is another challenge. Companies sometimes need to hire private designers or consult a design agency. Designing ads were once costly because separate designs were to be made for all sizes and orientations. A big thanks to Google Display network for inventing Responsive Display Ads.
Responsive Display Ads, A New Trend:
These are the advertisements that are created by Google and automatically fit themselves into any available ad space on Google Display network. They adjust their size, appearance, and format according to the requirements. Responsive Display Ads contain the following elements:
- Logo
- Business name
- Marketing image
- Headline (Short & Long)
- Description
- Call-to-action text
Elements can be altered concerning the needs at the time of designing.
Each platform has a separate ad space. Companies offering the services of mobile app development in Dubai or anywhere around the globe specify some areas for advertisements when making an app. Similarly, web developers also allocate some ad space on each web page.
Google invented Responsive ads in 2016, and after that, every developing business has adapted this technique.
Below is the list of 7 good reasons why you should go for Responsive Display Ads.
Reasons to run Responsive Display Ads:
- Increases Brand Reach:
Advertisements appear on all kinds of platforms, sometimes while playing a game on your mobile phone, while surfing a website, while watching a movie or a video, or just during random browsing. Each of the above platforms has its audience. Smart Responsive Ads capture the attention of the audience, which increases the overall viewership of a brand. These automatically adjusting ads on different devices and spaces increase the potential reach.
- No need for external designers:
Small enterprises usually do not have the budget to hire designers. They are usually short of resources. Despite them being a small business, advertisement is necessary. With the help of responsive design ads, a logo design and some appealing images are all that you need.
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- Unreliable In-house design teams:
Large organizations have their In-house designers. These designers might be experts but sometimes might compromise on quality due to workload. Image requests might not be their top priority. The work might also get delayed sometimes.
To avoid all the issues, responsive display ads are a reasonable solution.
- Better than no Ad at all:
Every business would prefer having complete control over whatever the type of ads they are displaying to the audience. When there is a shortage of resources, and when it comes to quick, easy, and high-quality solutions, companies opt for responsive display ads rather than having no advertisements to promote their hard work.
- Better performance:
There are two kinds of ads, Standard Display Ads and Responsive Display Ads. Both outperform each other in some cases. Sometimes there are significant differences in performance, but since the Responsive display ads are effortless to make, their performance measure is always fruitful.
- Ads evaluation using Scorecards:
As a useful tool to double-check your work, a feature is added in the Ads & Extensions window (in the table of ads column). It is an ad strength scorecard for self-evaluation. An overall rating can be deduced from it, which would help you to make necessary changes and improve the quality of your work.
- Save Time and Money:
Advertisements are done on all platforms. It can be a very hectic and expensive task to create ads for all possible ad spaces individually. This time-consuming task is avoided by many enterprises, and they look up to easy processes. For Responsive Display Ads, a business has to provide a couple of good quality images to AdWords. It adjusts the size and appearance to fit all provided spaces automatically.
However, we must consider the other side of the argument too.
Reasons to not run Responsive Display Ads:
- Regulatory Requirements:
Disclosure of Legal information in ads is sometimes made compulsory for some advertisers. Due to this, the legal text sometimes takes up all the available space and hides the actual content. Sometimes, the legal text does not appear at all.
To avoid these problems, advertisers don’t go for responsive display ads.
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- Brand Control:
When advertisers opt for automatically generated ads, they lose most of their control on how the ad would look like. Sometimes the brand owners are not happy with how their brand is being advertised. They want customizations which mostly include eradication of irrelevant text displays.
Hence, whenever you choose to automate work, just remember that not every outcome would meet your expectations.
Conclusion:
All existing and upcoming companies plan for their marketing campaigns beforehand. More precisely, they plan their advertisement techniques so that they hit the right audience in the shortest time. Flourishing and making money is the ultimate goal, and every brand strives hard to achieve it. Be it a small scale business or a larger one; they do sometimes lack resources and find easy ways of doing things. For advertisement purposes, they opt for responsive display ads. Creating multiple standard display ads is not everyone’s cup of tea. With the help of Google Display Network, Responsive ads have catered to the needs of masses. They are accessible to all kinds of advertisers, perform excellently, and satisfy all the customers. Responsive Display Ads allows multiple views of the same ad in all kinds of ad spaces. It automatically generates multiple visual combinations of texts and images that are able to fit in any available ad space. Hence, this method has been a game-changer for many enterprises.
