I was listening to the Hamish & Andy Podcast of which stars two Australian comedian’s of whom do a talk back radio show, aired weekdays from 4pm to 6pm.

They decided that they would pull a prank on their audience of which would entice them to go and download the podcast version of their show.

The prank consisted of them telling the current listening audience that they would pull prank on the ones who were ‘just about to tune in’ when they would begin the prank.

They then proceeded to ask their audience if they could get them to call in and say that the hosts had said the most hilarious thing ever, and those who had just tuned in had missed out and the only way they could find out what had happened would be to download their podcast.

This is the smartest thing I have ever seen, in relation to bringing people over from old media, because as we know, curiosity killed the cat.

The two comedians are currently sitting at position #2 (July 31st 2008) in Australia’s Podcast rankings.

The link to their podcast is located here: Link to podcast

- Ben

So as of late I’ve been concentrating on a lot of new online media.

On my search for new online media, I stumbled across ustream.tv.

For quite some time now, as many of you all know, Tech Wired Australia has used Ustream (and still does) as it’s main platform for streaming it’s podcast’s live.

Ustream allows us (for FREE) to interact with listeners very effectively, which brings a whole new concept to broadcast.

So you have to check it out @ ustream.tv, remember the .tv otherwise you’ll get redirected to some domain squatters site.

One of my most favorite Ustream ‘channels’ so far would have to be Zane Savage Live which you can find @ http://www.zanesavage.com/livestream.htm

Zane talks about all things, and I mean all, but the best thing? He gives stuff away! and for this, I tipped him 5 bucks.

Next up in The Rhett & Link Cast @ http://www.ustream.tv/channel/the-rhettandlinkast-live they do a live show in their basement on Thursday evenings of which never has a dull moment.

In regards to letting people know when you’re streaming, Ustream has you covered, with one of their latest feature improvements, scheduling.

You can now set a schedule, of which people can follow, and when your show is scheduled to come online, the people who followed you will be notified, just like television, but with a notification.

Overall live video is going to be one of the future platforms of online media, well.. for at least… the next year or so, we’ll have to wait and see what web 3.0 brings us yet