freeview_hat

You know that Freeview thing? The whole incident where Freeview took down a spoof ad that comedians Dan Ilic and Marc Fennell made. We’re giving away a Freeview cap! It’s no ordinary hat though, as soon as you put it on it gives you the ability to know exactly what Freeview actually is! To enter the giveaway all you have to do is leave a comment and tell us what you think Freeview is. The winner will be announced Tuesday, April 7th. Goodluck!

It’s confirmed. Freeview sent a take down notice to YouTube requesting they remove the Freeview spoof ad created by comedians Dan Ilic and Marc Fennel.

Head of Corporate Communications & Public Affairs at Google Australia, Rob Shilkin, confirmed today to Margaret Simons over at Crikey the following:

“We don’t ordinarily comment on individual videos or any DMCA notices that may be filed, but due to some confusion that is circulating online, I’ve made some enquiries internally”

“I wanted to confirm that we received a DMCA notice for lawyers acting on behalf of Freeview Australia Limited to remove the video in question. More information on the DMCA process is here: http://www.youtube.com/t/dmca_policy

Freeview Marketing Manager, Liz Howarth stated to Margaret yesterday that:

“It did not happen,”

It seems Freeview didn’t like Dan and Marc’s idea of stating what they thought.

UPDATE: Tech Wired has interviewed one of the creators, Dan Ilic.

UPDATE 2: Youtube has pulled the main spoof ad!

UPDATE 3: Dan Ilic has put up a copy of the video available here.

UPDATE 4: Margaret Simons of Crikey questions the creators to see if they took part in reporting the video.

UPDATE 5: Asher Moses of The Sydney Morning Herald believes Freeview lodged a copyright claim against the video.

LISTEN TO THE INTERVIEW

Australian marketing website AdNews was reporting late last week that Freeview would be taking legal action against the creators of a viral video making fun of it. There has since been an edit to the article removing such comment of legal action though no retraction of the statement.

The viral video was created as part of a Melbourne Comedy Festival Show “Massage My Medium”, a show all about the death of TV networks. Read more