I was listening to the Hamish & Andy Podcast of which stars two Australian comedian’s of whom do a talk back radio show, aired weekdays from 4pm to 6pm.

They decided that they would pull a prank on their audience of which would entice them to go and download the podcast version of their show.

The prank consisted of them telling the current listening audience that they would pull prank on the ones who were ‘just about to tune in’ when they would begin the prank.

They then proceeded to ask their audience if they could get them to call in and say that the hosts had said the most hilarious thing ever, and those who had just tuned in had missed out and the only way they could find out what had happened would be to download their podcast.

This is the smartest thing I have ever seen, in relation to bringing people over from old media, because as we know, curiosity killed the cat.

The two comedians are currently sitting at position #2 (July 31st 2008) in Australia’s Podcast rankings.

The link to their podcast is located here: Link to podcast

- Ben