Claire Werbeloff, the 19-year-old that had her 15 minutes of fame extended by fabricating an eyewitness account of a shooting in Sydney’s Kings Cross, generated over 40,000 conversations online, to which the ad industry estimates is worth almost $200,000 in equivalent advertising dollars in social media.
A service that has been tracking conversations about Claire Werbeloff, BuzzNumbers, is suggesting that 41% of the 41,186 online conversations about Claire took place in social media websites such as Facebook and Twitter, whilst a further 27% of conversations occurred on blogs and forums, and 12% on News sites.
The CEO of BuzzNumbers, Nick Holmes à Court, said that he was impressed by the amount of conversation Clare had generated.
“It’s been great to track the spread of conversations online about Claire over the last week,” he said
” She is this year’s Corey Worthington,”
BuzzNumbers attributes the top five Influential destinations online that contained conversations or mentioned Claire Weberloff to:
“It just shows how powerful a medium the social web is, particularly the amount of revenue it can generate for an individual or company through exposure.”
Do you think Claire deserved the publicity she received?
EVERY so often a product or service comes along that makes me say “Man, I wish I’d thought of that”. BuzzNumbers, which launched today, is a prime example of such a service. BuzzNumbers basically scans social media platforms and provides monitoring and reports on conversations that’s happening in the social web. Read more
