Tech Wired Australia episode 109.

Hosts: Ben Grubb and Brent Pudney.

Topics discussed:

McAfee sends out customer details in email

Optus shocked over ACCC court action

Libraries object to internet filtering

Conroy vows to tackle illegal file sharing

Specialised windows 7 version for Europe with no browser

The Department of Broadband, Communications and the Digital Economy want you to change your password.

Checkout http://www.staysmartonline.gov.au/ for more info or watch the video below.


Claire Werbeloff, the 19-year-old that had her 15 minutes of fame extended by fabricating an eyewitness account of a shooting in Sydney’s Kings Cross, generated over 40,000 conversations online, to which the ad industry estimates is worth almost $200,000 in equivalent advertising dollars in social media.

A service that has been tracking conversations about Claire Werbeloff, BuzzNumbers, is suggesting that 41% of the 41,186 online conversations about Claire took place in social media websites such as Facebook and Twitter, whilst a further 27% of conversations occurred on blogs and forums, and 12% on News sites.

The CEO of BuzzNumbers, Nick Holmes à Court, said that he was impressed by the amount of conversation Clare had generated.

“It’s been great to track the spread of conversations online about Claire over the last week,he said

” She is this year’s Corey Worthington,”

BuzzNumbers attributes the top five Influential destinations online that contained conversations or mentioned Claire Weberloff to:

  1. Facebook.com
  2. Twitter.com
  3. NineMSN.com.au
  4. News.com.au
  5. InTheMix.com.au

“It just shows how powerful a medium the social web is, particularly the amount of revenue it can generate for an individual or company through exposure.”

Do you think Claire deserved the publicity she received?

tjoos-logo-australia

A NEW website claiming to save you dollars at the online checkout is attempting to break into the Australian market.

Tjoos.com.au, the seccond stage of an Australian-based US-driven start-up, is claiming to save you dollars online.

The site, already a success in in the states, has this month decided to break into the Australian coupon marketplace.

Tjoos founders, Bart Jellema and Kim Chen, were apparently frustrated with the online shopping experience they were receiving in Australia.

The two then decided they would extend their already successful Tjoos.com website to Australians.

When speaking with co-founder Bart Jelemma earlier this year, he told Tech Wired that the US market was where it was at.

“It’s very big in the US, not so big in Australia,” Jelemma told Tech Wired.

Three months on and he’s taken a different view; he’s decided to test the waters in Australia.

The Australian version of the website currently hosts 1600 coupons including 50 exclusive to Tjoos.

The Tjoos team are also working on a price comparison engine they hope to launch later this year.

“Ever since I started on Tjoos, I’ve been amazed at the lack of quality and objectivity in price comparison sites,” Bart said

“…we are planning to do the same thing as we did with coupons, create an advertisement free, high quality, simple to use site for price comparison.”

The Tjoos start-up began when Bart and Kim lived in the Netherlands in Bart’s parents attic for 3 months.

The two then moved to Australia where they bootstraped their start-up.

With Tech Wired now four months away from turning two years of age, where should it head and what should it endeavor to cover?

Starting originally as a Podcast, Tech Wired has now existed since the 30th of September 2007.

Since existing it has merged into more of an investigative blog that now endeavors to cover whatever raises the interests of its publisher, Ben Grubb.

It’s been a mix between items that interest him in the journalism world, to very topical issues such as mandatory internet filtering.

According to Google Analytics there are a fair few people who stop by to read the things that are written (around 15,000 unique browsers last month).

In terms of RSS subscription it varies due to the Podcast and news feed using the same RSS, but from the latest Podcast download there are around 500 listening to the ramblings of Ben and other contributors.

Along the way Ben scored a couple of freelance gigs. He is now working with News Digital Media (news.com.au) and iTnews (itnews.com.au), where he now covers Australian consumer tech and IT news for those in the ICT industry.

This now leaves Tech Wired on the back burner, covering stories Ben knows won’t suit the mainstream.

With that out of the way, where do you think Tech Wired should head?

  • Fifty-eight percent of Australian full-time workers would like to work from home.
  • Sixteen percent would take a 5 percent pay cut for having the ability to do so.

According to new research conducted by Citrix Online over fifty percent of Australian full-time workers would like to work from home, with sixteen percent saying they would give up five percent of their pay packet for being able to do so.

The research, commissioned independently and backed by Citrix, showed that 16 percent of Australian full-time workers would give up five percent of their pay packet if given the chance to work remotely, though a whopping sixty percent wouldn’t want their pay packet touched as a result.

give-up-pay-work-from-home

The independent research has been released as part of a new report entitled ‘Worldwide Workplace: The Web Commuting Imperative’.

Keep in mind that the research has been backed by a company that creates software that allows you to work remotely.