I’m sure everyone is aware that some time ago, Google acquired YouTube.

And as many of us had guessed, it wouldn’t be long before Google advertising wormed its way into your fun-loving YouTube viewing experience.

We had hoped that it would remain understated, and be limited to a few ‘click me’ adverts to one side of the page, or perhaps in a header banner here and there.

Well, as of today, I have just noticed that Google have now introduced popOVER adverts, such as the one here:

Now, of the ones I encountered whilst watching videos of people playing the ‘Popcorn’ song on their keyboards this afternoon, this one was the LEAST obtrusive.

I also had speech bubbles flying in from all directions, and things popping up top and bottom – apparently something new that users can add to their own videos (annotions) – Now, do you want me to watch your cool video of your kid sister setting her hair on fire at her 5th birthday party?  Well how about you get rid of that crap so I can see it!

The most annoying part of all this came when there was a lower third in a video that I wanted to read, but couldn’t, due to a popover advert.

As a famous Queen once didn’t say: “We are NOT amused!”

-Brent