Comments on: Net Registry Causes Controversy At CeBIT

By: CopyWrite

CopyWrite — Thu, 14 May 2009 11:00:05 +0000

Netregistry at CeBIT: Nurses, marketing and controversy…

If one thing is true about marketing, it’s that it can be unpredictable. One truism that was drummed into us in the various social media panels at CeBIT 2009 is that you can’t plan to go viral, you can’t predict a hit and you can’t control human be…

By: Graham

Graham — Wed, 13 May 2009 10:32:07 +0000

OMG! Someone having fun with their brand!? I was eager to see what the fuss about myself after reading this. I thought it was well done and the fake erection dysfunction flyers are priceless!

By: Brainstorm » Blog Archive » Netregistry nurses at CeBIT: Naughty or nice?

Wed, 13 May 2009 06:35:13 +0000

[...] Sadly, the two nurses did come in for some criticism from a handful of vocal critics on Twitter and elsewhere – prompting stories to be written about the Netregistry Controversy. [...]

By: Aaron Darc

Aaron Darc — Wed, 13 May 2009 04:57:32 +0000

Thanks so much Ben! Appreciated! Just got back from CeBit, and people are enjoying the stand and having a good time with it. Lots of smiles.

Smiling at a trade show?!?!? Mission accomplished

By: Ben Grubb

Ben Grubb — Wed, 13 May 2009 00:07:57 +0000

@Aaron Darc Front page thumbnail changed

By: Aaron Darc

Aaron Darc — Tue, 12 May 2009 23:46:40 +0000

As the creative behind this concept can I just say…. LIGHTEN UP!

My driving ideology behind doing something a little… “out there”… is simple: why should the digital world, and its brands, be so god-damned boring?! I attend CeBit every year – before marketing for the actual industry – and I’ve always thought, “What’s the digital world’s problem with creative branding?!” It all looks the same. But I’ve always known the digital crowd have a great sense of humour… so why not appeal to it?

We selected the girls very deliberately looking for intelligent women who were far, far from the kind of promo model that, quite frankly, is all over CeBit (there are plenty of other stands using models that look like they’ve just walked out of a Gold Coast nightclub at 3 in the morning). Ours gets noticed, not because of their sexuality, but because of their concept. I should also point out that the nurse picture on the home page of this website is NOT from our stand (no lacy red bras on our nurses, thanks!).

By: Ben Grubb

Ben Grubb — Tue, 12 May 2009 10:19:44 +0000

@Nick Hac Gotta be balanced

My personal view is that it was fine.

I have no problems with it.

By: Nick Hac

Nick Hac — Tue, 12 May 2009 10:06:14 +0000

Ben

Nice story… your quite the journo

In the defense of NetRegistry… what they were doing was all in good jest and was seen by the cebit attendees as a sign of a company who is fun and knows how to be humorous whilst delivering real business value.

My full credit goes to them for turning what CeBIT can be, a boring tech event, into something that was exciting and interesting.

NetRegistry, you have my full support and as a loyal customer this has raised your brand profile in my eyes.

Cheers

Nick

By: Scott Maxworthy

Scott Maxworthy — Tue, 12 May 2009 08:21:57 +0000

Give the poor guys a break – no nudity – just a couple of good looking guys and girls in doctors and nurses uniforms at a trade show.

FACTS – Entertainment and technology are converging – get with the program!

By: Michael Meloni

Michael Meloni — Tue, 12 May 2009 08:20:34 +0000

C’mon Net Registry, you should have used sexy female Doctors in garter belts. Pfft.

If this turned a female off ICT it’s a shame, but I highly doubt it did or would. People passionate about an industry, whether in it or entering, don’t let the actions of one company or even a few determine their future. They move beyond it and instigate change.

Mike