ANKODER, a white label web based video transcoding service is made from a website developers perspective. It allows you to easily integrate user generated video in to any website easily with it’s API, and is scalable says developer and CEO Rex Chung.

The team behind it all is rorcraft.com, a Sydney and Hong Kong based group.

I met with Rex in Sydney to discuss his companies new web based startup.

The service runs using Amazon’s EC2 and S3 services simultaneously allowing for easy scalability.

Some features include watermarking, basic analytics and enconding in all the standard video formats, with the perfect customer being social networks, wiki’s or video sharing sites such as one of their current customers, skatingcircle.com, of which allows users to upload videos of them skating on ice.

The business model is based on Cost Per Click and bandwidth usage, though CEO Chung says that there are many different models, and customers don’t have to use Ankoder’s bandwidth.

When asked what value they can provide a consumer Tech Wired Australia was told,

“Our value is specialist skills in video”

The problem Rex sees with competitors like YouTube is that they make it hard to download their videos for portable devices such as iPods, of which Ankoder aims to fix.

For encoding Ankoder uses the open source ffmpeg platform.

In regards to VC funding, the company has not accepted any as of yet, and doesn’t plan to.

The development team are quickly finishing everything off for the new year, and are looking to take on new clients as we speak.

You can sign up for a free trial that has access to encoding 5 videos.

In the future, the team are looking at integrating the service in to CMS’.

“The ankoder team are working on integrating the service with Joomla and other Content Management Systems to make the service more useful”.

This should be a great start-up to follow in relations to data portability as it becomes more necessary.