Apple, Apple Apple

APPLE fans (and curious PC users) have been waiting for the time to come, and it did. Yesterday at around 4am AEDST Apple announced a new rejuvenated line of it’s notebooks.
Steve Jobs (Apple’s CEO) announced a new update to it’s existing products at The spotlight turns to notebooks event in Cupertino.
It was the second time as an Apple follower to see the rumour sites have so much prior leaked information of which all turned out to be accurate.
From the pictures, to the leaked details about Apple’s case designs, right down to the “Brick” method of manufacture of which Apple has pioneered.
The first refresh announced was Apple’s professional notebook line, the MacBook Pro.
The product was given a totally redesigned case and innards, sporting a glossy glass 15.4″ display with black border and black keyboard along with Apple’s new glass multi touch trackpad.
Many may find it strange for it’s complete lack of buttons, instead relying on single and multi-finger gestures to navigate around the Mac Operating System. Such features enable users to perform tasks such as rotating images with just two fingers or zooming in on a photo.
Also announced as a ‘one more thing’ was Apple’s new MacBook, their best selling Mac ever in the history of Apple as reiterated by Steve Jobs in the keynote.
The white plastic design has been so popular with consumers that they are keeping the functionality and lowering the price (at least for U.S. customers), but introducing new models at a new price-point and design.
The new MacBooks looks almost the same as the new MacBook Pros, although keeping their 13.3″ screen size.
The MacBooks now math the Pro’s with the same black keyboard and Aluminium enclosure, a rapid departure from the existing plastic design it replaced.
The new MacBooks start at $2,099AU for the base 2.0GHz Intel Core 2 Duo, 2GB of memory and 160GB hard drive, and the other model is a 2.4Ghz Core 2 with 2GB of memory and a 250 GB hard drive and backlit keyboard at $2,549AU, both of these models come standard with the Nvidia 9400M GPU.
The most exciting detail about the new MacBook Pros (and other new notebooks) is the addition of a brand new graphics based chipset. The MacBook, Pro, and Air all have been injected with the new Nvidia 9400M which has the base of an Intel Core 2 Duo processor and a powerful new GPU with 256MB of memory, giving the new MacBooks up to 5 times the frame rates in selected games like World of Warcraft and Quake 4, far superior to the Intel chipset that was left behind.
There are two models of the MacBook Pro, starting at $3,199AU for the 2.4GHz Intel Core 2 Duo with 2GB of RAM, a 250GB hard drive and an Nvidia 9600M GT with 256MB of memory, and the high end model is a 2.53 GHz with 4GB of RAM, a 320GB hard drive and an Nvidia 9600M GT with 512MB of memory for $3,999
The third notebook to be refreshed was the MacBook Air, no redesign of these, just a minor speed jump, with the low end model being bumped to a 1066MHz frontside bus, just like the other models, a 120GB SATA hard drive from the 80GB PATA, and the new Nvidia graphics chipset for $2899, and the 1.86 GHz model with an 128GB SSD drive for $3,999.
Fourth to be announced at the event, was a new addition and demonstration of Apple’s new Cinema Display.
The display is a departure from Apple’s previous attempts, with a glossy 24″ LED backlit display, a built in iSight camera for pictures and video conferencing, a 3 port USB hub and a MagSafe connector to charge your notebook.
The display is powered by Apple’s Mini Display-Port technology of which is featured on all of Apple’s new notebooks.
The new 24″ display costs $1499AU
While talking about differences between the models and their previous counterparts, Apple has chosen not to include FireWire 400 on any of their notebook lines, although choosing to keep a Firewire 800 on the MacBook Pro and removing FireWire all together on the MacBook.
Some people feel as if these notebooks are too expensive in many countries, with Australia getting charged up to $700 more than the previous models because of the current exchange rate.
I will say that this is a revolutionary and evolutionary product redesign, with stores in Australia already receiving the new products.
At the moment, the price is too high to justify for most people, but the question remains, will we see price reductions and increases in speed over the life of the product cycle?
To discuss your thoughts, hit the comments below or head over to MacTalk or Mac Rumours.
Adam




